Wayfair Inc. (W) insider trading
No open-market insider purchases of Wayfair Inc. are on record; 10 open-market sales are.
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Insider purchases
No open-market purchases on record.
Insider sales
10 open-market sales on record
| Filed | Insider | Sold |
|---|---|---|
| Oct 22 Form 4 (opens sec.gov) |
Fiona TanChief Technology Officer · planned (10b5-1) | $920k 8,000 at $115.00 · 4% of holdings |
| Oct 19 Form 4 (opens sec.gov) |
Niraj ShahCEO · planned (10b5-1) | $13.0M 117,000 at $111.25 · 48% of holdings |
| Oct 19 Form 4 (opens sec.gov) |
Jon BlotnerPresident · planned (10b5-1) | $60k 546 at $110.00 · 1% of holdings |
| Oct 19 Form 4 (opens sec.gov) |
Steven ConineDirector · planned (10b5-1) | $13.0M 117,000 at $111.25 · 48% of holdings |
| Oct 14 Form 4 (opens sec.gov) |
Niraj ShahCEO · planned (10b5-1) | $7.3M 69,000 at $105.75 · 22% of holdings |
| Oct 14 Form 4 (opens sec.gov) |
Steven ConineDirector · planned (10b5-1) | $7.3M 69,000 at $105.75 · 22% of holdings |
| Oct 5 Form 4 (opens sec.gov) |
Fiona TanChief Technology Officer · planned (10b5-1) · option shares | $715k 7,000 at $102.18 |
| Oct 5 Form 4 (opens sec.gov) |
Jon BlotnerPresident · planned (10b5-1) · option shares | $631k 6,056 at $104.13 |
| Sep 16 Form 4 (opens sec.gov) |
Steven ConineDirector · planned (10b5-1) | $7.1M 69,000 at $103.36 · 18% of holdings |
| Sep 16 Form 4 (opens sec.gov) |
Niraj ShahCEO · planned (10b5-1) | $7.1M 69,000 at $103.35 · 18% of holdings |
Most insider sales are planned in advance or made for personal reasons, so a sale says less than a buy.
Planned insider sales of W (Form 144)
| Filed | Insider | To sell |
|---|---|---|
| Oct 29 Form 144 | Blotner JonOfficer · 10b5-1 plan | $60k 500 shares from Oct 29 |
| Oct 20 Form 144 | Tan FionaOfficer · 10b5-1 plan | $920k 8,000 shares from Oct 20 |
| Oct 15 Form 144 | Shah NirajOfficer, Director · 10b5-1 plan | $13.0M 117,000 shares from Oct 15 |
| Oct 15 Form 144 | Conine StevenOfficer, Director · 10b5-1 plan | $13.0M 117,000 shares from Oct 15 |
| Oct 15 Form 144 | Blotner JonOfficer · 10b5-1 plan | $60k 546 shares from Oct 15 |
| Oct 13 Form 144 | Conine StevenOfficer, Director · 10b5-1 plan | $625k 6,000 shares from Oct 12 |
| Oct 13 Form 144 | Conine StevenOfficer, Director · 10b5-1 plan | $7.3M 69,000 shares from Oct 12 |
| Oct 13 Form 144 | Shah NirajOfficer, Director · 10b5-1 plan | $625k 6,000 shares from Oct 12 |
| Oct 13 Form 144 | Shah NirajOfficer, Director · 10b5-1 plan | $7.3M 69,000 shares from Oct 12 |
A Form 144 is filed before an insider sells restricted or control shares; the Form 4 reports the sale once made.
Questions
Are insiders buying W stock?
Not recently: no open-market purchases were filed in the last 90 days.
Who bought W stock most recently?
No insider has bought W on the open market in the filings on record.
How does InsiderBeacon score an insider buy?
Out of 100, from who bought, how much their stake grew, the size of the trade, whether other insiders bought within ten days, where the price sat in its 52-week range, and whether it was a first or a routine buy. The score is fixed when the filing arrives. The formula and the research behind it.
Data as of Oct 22, 2026, from SEC EDGAR Form 4 filings: open-market purchases (code P) of $25,000 or more, and open-market sales. Every row links to its filing. Scores summarise what a filing says (how the score works); outcomes are hypothetical, from the first close after the filing, and past results don't predict future ones. Disclaimer